What is Google Analytics and what does it do?

When you create a website, it is essential to be aware of how it interacts with visitors. At the same time, you need to stay informed about the statistical data your site generates. Knowing how many of your visitors are new and how many have visited your site before is something every site owner desires. This is exactly what the Google Analytics service provides. It is a free service from Google that tracks your website’s statistics in a very comprehensive way.

What can Google Analytics do?

You can access almost all statistical data about your site with Google Analytics. Thanks to this service that continues to develop every day, you can access data about your site that is much wider than you can imagine. If you learn how to use Analytics after learning about SEO studies, you can do a much broader, more comprehensive SEO study without needing anyone, and you can achieve a truly magnificent success in Google by making tremendous improvements to your site.

Explore the Capabilities of Google Analytics

1. It allows you to view your site visitors in real time. You can view who visited which page of your site from which city in real time.
2. It counts the number of daily, weekly, monthly and quarterly users visiting your site. It indicates how many of them are visiting your site for the first time and how many of them have visited your site before.
3. It shows the number of sessions opened by users and also indicates how many sessions are opened per number of users.
4. It shows the number of page views and the number of sessions opened per page. It shows how many times the pages were viewed in which time period.
5. It provides you with information about the countries from which visitors to your site are visiting. It even shows you from which cities visitors from your own country are visiting your site.
6. It shows you the rate of users who visit your site but exit immediately without actually visiting it. It expresses this with bounce rate.
7. It shows you which operating system, browser and even mobile device your visitors are visiting your site with. In fact, it even provides you with the resolution information of the device your visitor is using when they enter your site.
8. It provides you with the age range of your site visitors. It provides you with the gender information of the visitors as a percentage.
9. It shows you what visitors are looking for before they enter your site and what they are looking for when they reach your site. For example, if a visitor comes across your site while browsing shopping sites, Google Analytics tells you this. In this way, you can understand what the visitor is looking for and visiting your site.
10. You can access the data in which languages ​​your site is searched. Like Turkish, English, Arabic...
11. You can learn the time a visitor spends on your site based on the number of sessions. For example, let's say 1000 sessions were opened on your site during the day. You can see how many of these sessions were between 0 and 10 seconds. Similarly, you can see how many were between 11 and 30 seconds or between 600 seconds and 1800 seconds. You can access this information daily, weekly or monthly as you wish.
12. You can learn from which platforms visitors access your site. For example, you can learn the number of visitors from Google search engine, the number of visitors from social media, or you can see from which site they entered your site.
13. You can find out how long it takes for your site to open in which browser program, and you can access your site's speed statistics here.
14. You can view some of the data from Google Adsense or Search Console as a summary feed in Google Analytics.
15. You can see under which category the Google search engine evaluates your site.

What can I do with this information? What are the benefits of Google Analytics?

You can do almost anything to improve your site’s presence in Google’s search engine. For example, you can identify the pages that visitors to your site immediately exit from. You can reorganize the content of these pages so that visitors spend more time on the page. This can reduce your site’s bounce rate.

By taking into consideration where the users visiting your site come from (for example, Google or Twitter), you can ensure that your site is visited by more people by making social media efforts, campaigns, SEO efforts or improvements.

You can get various results and make improvements based on the data on which devices and browsers your site works with. For example, many people use the Google Chrome browser. If the bounce rate of users visiting your site with the Google Chrome browser is high, you can see this with Google Analytics and fix this bad user experience.

Apart from all these, you can create new strategies with data such as the number of sessions, bounce rate and session duration obtained from Google Analytics, and make major improvements for your site by carrying out comprehensive studies in line with these strategies.