What is SEO? How is SEO done?

The ever-growing digital world brings many different habits with it. Today, almost all transactions can be done over the internet. Even shopping is now done through online systems.

Companies that want to maintain their position in the market and increase their permanence carry out various operations required by the digital world through different types of work. In the current digital era, to achieve desired successful results, it is necessary to move one step ahead of competitors. This is only possible with SEO. At this point, questions like What is SEO? and How is it done? come directly to mind.

What is SEO?

SEO stands for Search Engine Optimization. To better explain the term SEO, we can describe it as all improvement work done according to search engine optimization criteria. So, to answer the question What does SEO mean?, it is a general term given to naturally elevating websites to higher rankings in search engine results without paying Google or other search engines, by increasing the website's value.

SEO aims to provide relevant, accurate, and understandable results based on the natural searches made by internet users in search of information or products. If it gains authority from search engines over time, most of the sites will be visited on the first pages and will be able to take a place in the sector and become more important.

SEO enables companies to reach their target audience more easily and in a shorter amount of time. In the relatively competitive digital environment, achieving the desired performance requires a digital effort. This effort can only be realized through SEO work.

How is SEO done?

To answer the question of how SEO is done, we need to look at it from two different perspectives. SEO is performed by professional SEO experts. SEO is done in two different categories as “On-Site SEO” and “Off-Site SEO”. First of all, if we talk about On-Site SEO studies, we can say that On-Site SEO studies are everything within a website. We can examine On-Site SEO applications by dividing them into the following headings;

• - Keyword,
• - Content Quality,
• - Website Speed,
• - Subject Headings and Subject Tags,
• - Link Structure,
• - Visual Improvements,
• - Simplicity of Website Design.

First, it is important to identify the target audience for your website and create content topics that align with that audience. To make the content engaging, the most searched keywords on search engines should be included, and content topics should be written accordingly. The used keywords can be placed on the website's homepage or in the topic headings. In addition to the quality of the content topics and the application of keywords, attention should also be given to certain aspects to enhance the user experience.

It is very important to have a simple and understandable site design so that people who visit your site can stay on the site for a long time. In the On-Site SEO application, it is necessary to focus on points that will affect the user experience such as theme design and visuals. Another application that is the answer to the question of how is SEO done is "Off-Site SEO". We can evaluate these studies under the following headings;

• - Backlinks,
• - Email promotions,
• - Social media monitoring,
• - Digital marketing efforts.

Off-Site SEO application aims to improve search engine rankings by generating clicks from outside a website. Because clicks from another website or social media applications are extremely important for your website. This issue increases the efficiency of websites because it is recognized viewed by Google SEO and other search engines. Websites become more valuable to search engines in line with the clicks they receive from outside. Therefore, it will also positively affect the ranking of sites in search results.

For off-site SEO applications, you need to create an account on social media applications and share constantly. Moreover, clicks from other websites with high value are very important. Therefore, getting backlinks from other websites and organizing social media activities are among the answers to the question of how to do off-site SEO.

What is an SEO Manager?

SEO Manager (search engine optimization expert) determines tactics and techniques to increase the number of visitors to a website and to rank higher in search engine results.

Being an SEO expert is something that many people want to be. So what are the qualifications needed to become an SEO manager? Let's take a look at this topic.

How to Become an SEO Expert?

SEO experts follow all kinds of developments not only in their own field but also in the digital environment and make plans for SEO. While SEO is a very broad field in itself, being able to apply every method that can be applied in the digital marketing environment should be the main concern of the SEO expert.

An SEO manager should have experience in many different disciplines such as UX, design, information architecture and should be a very good team player. When implementing an SEO project, you have to work in an orderly manner with different teams.

What Qualifications Should an SEO Expert Have?

There are four basic qualifications that must be possessed in order to become an SEO expert. These are;

Technical Mastery: It is a feature that allows us to understand how websites are made, how technology and coding work, and how search engines crawl websites. You also need technical mastery in terms of analytical observation and creativity, and you need to have enough technical mastery to be able to make technical observations and production at every moment from the beginning to the end of this process.

Analytical Observation:It is a quality that allows you to understand what results the elements and functions on websites produce, how supportive the important differences and environmental effects are, and what results the work you have done has produced.

Creativity: Some people have visual creativity while others have mathematical creativity. It is very important to have both creativity in SEO studies. Because, making creative breakthroughs both technically and in design will help you minimize the time and budget you spend.

Having Good Communication Skills:It is very important to be able to work with many teams and establish good communication while carrying out SEO work. When necessary, you need to act according to your teammates and work together in harmony.